top of page
1110Mans01-2.jpg

Leadership

Dr. Kerr Manson

Founder & CEO

Executive Advisor | Strategy & Decision Intelligence Expert | Doctoral Researcher in Generative AI & Strategic Decision-Making

I help executive teams make higher-quality strategic decisions—the handful of choices each year that genuinely shape the business.

My approach is built on a structured Decision Quality method: framing the real problem, generating genuine alternatives, weighing trade-offs honestly, and committing with confidence. I work hands-on with leadership teams, then equip them to apply the method themselves. I've built this thinking into DQ CoPilot, an AI-enabled decision tool that scaffolds a team's reasoning rather than replacing it—now ready for pilot.

The method is grounded in research. I hold a Doctorate in Business Administration in generative AI and executive decision-making (Katz Graduate School of Business, University of Pittsburgh) and an MBA from Chicago Booth, and I continue to research human–AI decision-making with academic collaborators, with recent work published in the ECIS 2026 proceedings.

This focus comes from 25+ years in corporate strategy and consulting (PwC, IBM, Molson Coors, SABMiller), with measurable outcomes including a –88% → +25% ROI turnaround, a 2.5× improvement in marketing returns, $2M+ in recovered biopharma revenue, and a $37M swing from loss to profit.

Based in Greater Boston, I work mostly with founders and CEOs, chiefs of staff, and strategy leaders.

  • LinkedIn
bottom of page