Our Results
FinTech Turnaround & Expansion Strategy
AI-Driven Customer Targeting for E-Commerce Startup
Biopharma Integration & Patient Analytics Framework
LLM-Based Sentiment Classification Tool
International Strategy & Market Prioritization
Partnered with leadership to develop a new operating model and refocus commercial strategy. Shifted the business from -88% ROI to +25% by aligning priorities, restructuring team workflows, and embedding decision dashboards.
Created a machine learning propensity model from 4,000 campaign interactions that identified the top 20% of potential customers. Result: 2.5x improvement in marketing investment returns through precision targeting.
Led post-acquisition integration of patient services and advocacy. Built analytics architecture with operational KPIs and copay/PAP utilization insights, uncovering $2M+ in missed revenue from pharmacy fulfillment gaps.
Designed and deployed a a text-mining tool to classify and tag consumer sentiment in social media posts. Automated a previously manual process, decreasing content review time by 70% and enabling faster campaign pivots with 5x faster insight turnaround.
Developed a data-backed market prioritization framework for a global beverage firm. Reallocated global brand resources based on opportunity size, competitive intensity, and route-to-market feasibility — delivering a $37M P&L swing from loss to profit