Our Results
Decision Quality isn't theory. Here's what it looks like applied to real, high-stakes decisions across turnarounds, market entry, integration, and growth.
FinTech Turnaround & Expansion Strategy
The decision: stay the course, or fundamentally restructure. Partnered with leadership to reframe the problem and build a new operating model—shifting the business from −88% to +25% ROI by realigning priorities, restructuring workflows, and embedding decision discipline.
AI-Driven Customer Targeting for E-Commerce Startup
The decision: where to focus limited marketing spend. Built a machine-learning propensity model from 4,000 campaign interactions to identify the top 20% of prospects—delivering a 2.5× improvement in marketing investment returns through precision targeting.
Biopharma Integration & Patient Analytics Framework
The decision: how to integrate two functions without losing patient engagement. Facilitated post-acquisition integration of patient services and advocacy, building an analytics architecture with operational KPIs and copay/PAP utilization insights that uncovered $2M+ in missed revenue from pharmacy fulfillment gaps.
LLM-Based Sentiment Classification Tool
The decision: how to read customer sentiment fast enough to act on it. Designed and deployed a text-mining tool to classify and tag consumer sentiment in social media—automating a manual process, cutting review time 70%, and enabling 5× faster insight turnaround.